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Tuesday, August 13, 2024

Trump's Chaotic Musk Interview: A Public Relations Nightmare


Trump's Chaotic Musk Interview: A Public Relations Nightmare

For a billionaire with a fascination for flirting with far-right ideologies, Elon Musk has an uncanny talent for making conservative figures look foolish.

Former President Donald Trump eagerly promoted his upcoming Monday night interview with Musk, which was set to stream on X (formerly Twitter). However, much like the rocky launch of Florida Governor Ron DeSantis’ presidential campaign on the same platform, the Trump-Musk interview turned into a social media debacle, inviting widespread mockery over the glaring technical glitches and lack of preparedness.

Since Kamala Harris secured the top spot on the Democratic ticket last month, Trump’s campaign has been struggling. His immature attacks on Harris have fallen flat, and his racist remarks about her mixed-race background have alienated all but his staunchest supporters. His choice of JD Vance as his running mate has also backfired, with Vance becoming increasingly unappealing with each public appearance.


In an odd and likely misguided attempt to regain his footing, Trump decided to sit down with Musk for a chat with an audience that skews heavily online and does not reflect the broader electorate. Even if the interview had gone smoothly, it would have been a strange and ineffective move in Trump’s efforts to counter Harris’ growing momentum.


But the interview did not go smoothly. It went off the rails almost immediately. As the scheduled start time came and went, X users were left in the dark, either laughing or fuming as the broadcast failed to begin. It took over 40 minutes before the interview finally started, adding another layer of embarrassment to a campaign already struggling to maintain a veneer of competence.

Trump, who had previously ridiculed DeSantis for his Twitter interview disaster in May 2023, writing, “Wow! The DeSanctus TWITTER launch is a DISASTER! His whole campaign will be a disaster. WATCH!”, found himself in a similar, if not worse, predicament.


Once the interview finally got underway, things didn’t improve for Trump. His speech was disjointed, jumping from topics like crowd sizes and immigration to President Joe Biden and other random thoughts. Worse still, his slurred speech raised further concerns about his health and did nothing to dispel growing worries about his age and fitness for office.


Musk, who lacks the ability to steer a conversation or challenge his guest, merely echoed Trump’s bizarre statements, occasionally veering off on his own right-wing tangents, much like a man too wealthy to be told he’s wrong.

Quoting anything from the interview would be pointless, as Trump’s remarks were either too incoherent to transcribe or recycled from his usual rally rhetoric.


Trump's message has become tiresomely predictable: build a wall, drill for oil, bash Marxists and socialists, and make racially insensitive remarks about Harris. His latest attempt to revitalize his campaign by teaming up with a tech mogul known for social media missteps resulted in what Trump himself might call a "DISASTER!"


Musk, with his clumsy handling of social media and inflated sense of self-importance, first made DeSantis look inept. Now, he’s done the same to Trump.

At this rate, Musk’s continued blunders might even win him some unlikely fans.

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